Summary: Creation of 30-second television ads that communicate the Esperanto brand identity in funny ways.
Short digital videos that communicate an Esperanto brand identity can be developed and shown using local Cable Access stations with web and email versions available for ESNE.GuerillaMarketing.
Each video would be 30 seconds long and communicate a message that is consistent with the Esperanto brand identity -- the videos would include the logo at the beginning and the end and have the URL to the website prominently shown. A good model would be the 
Bush in 30 Seconds ads. They don't necessarily have to have high production values: just need to be funny. Here is a video that always makes me laugh that was developed by students in a class on technology where 3 students who knew nothing about video learned to use the camera and the software, thought-up, shot, edited, and posted the video in about three hours. We can do this.
Feel free to suggest ideas!
Yankee, Go Home!
An American in a series of foreign settings approaches counters, knocks on doors, etc, saying the word "English?" with the others responding angrily "Yankee, go home!" At the last place, the person observes someone else come to the same door and asks "Esperanto?" and the person smiles and says, "Bonvenon!" and the person goes in the door.
Beer Poster Adaptation
People in various ethnic costumes say, "A beer, please?" in 10 or 15 languages (however many can fit into the time period) with subtitles showing what they're saying, with the last in Esperanto.
Mi Parolas Esperanton!
A series of faces of people from around the world saying "Mi parolas Esperanton!" Underneath would be a subtitle that says, "I speak Esperanto." This would be relatively easy to do, if you could get people from around the world to film themselves saying the phrase and then contribute the video in DV snippets.
With so many camera phones now able to do short videos, you wouldn't even be limited to only people who had DV cameras. Lots of people have such phones now, in places like China. The quality is mediocre, but I think a mix of high and low quality fragments would be very effective.
If you only got ten, say, you could have each one say the whole phrase. If you got several dozen, you could start with a few where they say the whole phrase, then begin to cut them shorter, with each person only getting one word of the phase. (For that to work you'd need a certain amount of consistency in terms of framing--everybody having a similar head-and-shoulders shot, not some in close while others are shot from further away.)
We are drafting a call for videos: MiParolasEsperantonLaVidajxo.