a "Spime," [...] is a neologism for an imaginary object that is still speculative. A Spime also has a kind of person who makes it and uses it, and that kind of person is somebody called a "Wrangler." At the moment, you are end-using Gizmos. My thesis here, my prophesy to you, is that, pretty soon, you will be wrangling Spimes.
Phil pointed out 
this piece that Phil Agre has written about conservatism. It makes a bunch of interesting points about conservatism, why conservatism is bad, and what we can do about it. It has been a mystery to liberals why, in spite of the fact that Americans overwhelming support a liberal agenda, they support and vote for conservative politicians that undermine those goals. Agre argues that conservatives have been successful at getting people to give up rationality in favor of simplistic, public relations slogans.
Public relations aims to break down reason and replace it with mental associations. One tries to associate "us" with good things and "them" with bad things. Thus, for example, the famous memo from Newt Gingrich's (then) organization GOPAC entitled "Language: A Key Mechanism of Control". It advised Republican candidates to associate themselves with words like "building", "dream", "freedom", "learn", "light", "preserve", "success", and "truth" while associating opponents with words like "bizarre", "decay", "ideological", "lie", "machine", "pathetic", and "traitors". The issue here is not whether these words are used at all; of course there do exist individual liberals that could be described using any of these words. The issue, rather, is a kind of cognitive surgery: systematically creating and destroying mental associations with little regard for truth. Note, in fact, that "truth" is one of the words that Gingrich advised appropriating in this fashion. Someone who thinks this way cannot even conceptualize truth.
It's a fascinating read and makes it seem like it is the most obvious thing in the world to refute the conservatives and take back our country. Highly recommended.